About Lurk & Reel

Lurk & Reel was built for people who'd rather be outside than anywhere else.

Whether it's chasing wild trout, hiking steep country behind a bird dog, watching the sunrise from a mountain ridge, or staying out until the last light of sunset, we believe the best days are spent outdoors.

Every design is inspired by our own experiences in the field and on the water, then printed in small batches right here in Idaho with quality and durability in mind. We don't chase trends. We create apparel we'd be proud to wear on the river, in the uplands, around the campfire, or around town.

Thank you for supporting a small, American-owned business. Every order helps us continue creating new designs inspired by the pursuit.

See you out there.

-Daniel, L&R